![]() ![]() Exclusive podcast studios it has bought, like Gimlet Media, could make it relatively cheap to produce attractive content and keep paying subscribers hooked.Īs more people begin listening to podcasts, Spotify stands to make a lot of money with low overheads, even just from free podcasts. Podcasting could also grow Spotify’s bottom line because it doesn’t have to pay anything for most podcasts, and it can make money selling programmatic ads against them. The move could help the company differentiate itself from Apple Music, which largely features the same music catalog but has the advantage of being pre-installed on iOS devices. Money opportunity - As podcasting has seen massive growth in popularity, Spotify has invested hundreds of millions of dollars ensuring it has a seat at the head of the table. For popular creators, subscriptions give them a new way to make a living. ![]() What’s going to be interesting is how the company’s differing approaches play out and whether it means either is able to amass a sufficiently potent catalog of original content to damage the other’s long-term prospects. ![]() Now that’s happened, and it’s no surprise Spotify intends to respond in kind. It was first reported back in January that Apple was considering the launch of podcast subscriptions. Apple also charges podcast hosts an an annual upfront fee of $19.99. Whereas Apple is asking for 30 percent of podcaster’s sales in the first year, followed by 15 percent thereafter, The Wall Street Journal reports that Spotify won’t take any cut of sales. Following Apple’s announcement this week that it will offer podcast subscriptions, Spotify is about to do the same. ![]()
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